Free-to-play social prediction platform
Losers League is built for play. Creators build prediction games their audiences actually compete in - sports picks, pop culture, custom contests. Players climb leaderboards, talk trash, and come back every week. It’s a fundamentally different interaction model in a space where everyone is doing the same thing.
The Creator Problem
In every conversation we’ve had with talent agencies and creator management firms, the message is the same: creators are desperate for differentiators. Instagram, TikTok, YouTube - the mechanics are identical for everyone. Post content, hope the algorithm picks it up, repeat.
Organic reach is declining. Audiences are fragmenting. The tools haven’t evolved. Meanwhile, creators are looking for new formats that drive real interaction - not just impressions.
Losers League is a differentiator. It’s a new interaction model that turns a passive audience into an active community - one that competes, debates, and returns week after week because they have something at stake.
How It Works
For Creators
Not another platform to post on. A new format that rewards creators who show up consistently - and gives their audience a reason to do the same.
Verified creator status unlocks public games, a follower system, season management, and sponsorship tools - capabilities regular users don’t have access to. The platform is designed to reward creators who bring real reach. The more invested their audience, the more powerful the tools become.
Seasons
Seasons give creators a reason to keep their audience coming back repeatedly - turning a one-time promotion into an ongoing content arc that runs itself.
Instead of a single impression, sponsors get sustained exposure across multiple games over weeks or months. Season-level sponsorship is a fundamentally different product than a single post.
Every new game in a season triggers notifications to all participants. Players stay invested across the arc - not just for one game.
Our Story
Losers League didn’t start as a startup. It started as a spreadsheet.
During the pandemic, Jeff Wanek - a sales leader who’d spent his career at consumer companies including Peloton - was running a prediction game with his friends through a shared Google Sheet. It worked. People were obsessed with it. And the spreadsheet was terrible.
Jeff brought the idea to Outfit - a web development company he’d worked closely with, built and running profitably since 2008. The first version went live. Then they listened. Users wanted more than sports. Creators who stumbled onto the platform asked if they could use it with their audiences. Brands reached out asking how to get involved.
Each version was a response to what the market actually said - not what anyone assumed. Version 3 is what five years of that listening looks like.
The platform you’re seeing isn’t a prototype built on VC runway. It’s a production-grade product built by a team that has been shipping software together for 16 years, funded by a profitable business, with a monthly hosting cost measured in the hundreds of dollars. There’s no clock running. The only pressure is to get it right.
The Team
This isn’t a startup that hired a dev shop to build a product. The dev shop is the founding team - with a founder who had the vision, a sales leader who knows how to close, and 16 years of combined craft behind every line of code and every design decision.
When you bring Losers League to your talent, you’re not betting on a first-time team figuring it out. You’re backing people who have been shipping together since before most social platforms existed.
Industry Traction
We’re in active conversations with leading creator management firms representing talent across sports, entertainment, and lifestyle. More than once, those conversations have ended not with "send us more info" - but with an invitation to present directly to their roster.
Every version of Losers League was shaped by what actual users, creators, and brands told us. The platform is not a theory - it’s five years of listening.
Before we built a creator tier, creators were already finding the platform and asking how to use it with their audiences. We built toward demand that already existed.
Early brand interest came inbound - not from a sales push. That signal shaped the sponsorship layer that’s now built into the platform at every level.
With a profitable company behind the platform and near-zero operating costs, we move when the product is right - not when the runway demands it. That changes everything about what gets built.
We’d love to show you the platform live and talk through how it could work for your talent. No pitch, no pressure - just the product and a conversation about what’s possible.
Get in Touch